Identify & Remove Obstacles

There is one other creative concept that can be very helpful when it is used in combination with what we have already discussed, and it is called the “limiting step.”

Between you and any goal that you want to achieve or any problem that you want to solve, there is almost invariably a limiting step or a “choke point” that determines the speed with which you move from where you are to your destination. This limiting step may be another person, a particular obstacle, a specific difficulty, or even a lack of some information or skill. Invariably, there is a particular factor that determines how fast you get there. Your job is to think about it and decide what it is, and then go to work to remove it.

For example, if you are in sales, your limiting step may be the number of prospects you have. If this is the case, then your job is to do everything possible and to use all your creative capacities to increase your number of prospects until it is no longer a problem. Then, of course, there will be another limiting step, and your job is to go to work on that.

If you have a business, your limiting step may be the number of qualified people who are responding to your advertising. If this is the choke point that hinders the amount you sell and the speed at which your company grows, it behooves you to concentrate your mental powers on relieving that bottleneck. You must concentrate the very best thinking abilities of yourself and others on increasing the number of qualified prospects that your advertising and promotional efforts attract.

In relationships and misunderstandings between people, there is almost invariably a sticking point or subject area that needs to be resolved in order to bring about harmony again. Your job is, first, to identify this limiting step and then, second, to find a way to alleviate the difficulty to the satisfaction of everyone involved.

You are a genius, and you were born with the potential for exceptional creativity. But creative abilities are latent. They are like muscles that grow with use. You can increase your creative powers by using them, over and over, in every situation, deliberately and specifically, until creativity and a creative response to life is as natural to you as breathing in and out is. There are very few things that you can do that can have a more powerful positive impact on your entire life than becoming excellent in creative thinking. And you can if you think you can.